‘Great Inspires Great’ Says New WeWork Campaign in India

“Be in the midst of great company, and companies.”

Client

WeWork India

creative

FCB Ulka

WeWork India’s has launched a new brand campaign called ‘Great Inspires Great’ leads with a trio of ad films highlighting the brand as being the ideal workspace.

The 60-second brand film is part of a 360-degree campaign spanning social, digital, radio, OOH and TV, with the brand set to also release three product films starting 26th September, which will be promoted across platforms to showcase the breadth of products at WeWork India which makes it the ideal end-to-end workspace solutions provider.

 
 

 

Megha Agarwal, Head of Brand and Marketing, WeWork India, said: “The campaign is a thoughtful celebration of our core values, from the aspiration to inspire greatness amongst today’s professionals to the inclusive and collaborative community that we have built for them to thrive. With ‘Great Inspires Great’ we are aiming to demystify the normalization of being just good in a workplace, and encourage enterprises and individuals to discover their version of great. Even the choice of the digital medium is very intentional and we have parked significant spends for a 360 degree campaign that will ensure maximum engagement and reach amongst the audiences and consumers. Not just that, but it will also be amplified across all our 40+ spaces nationally, making it a truly expansive campaign. Over the years, the riveting scale of WeWork India’s campaigns has always struck a chord with our audience, and we hope to only raise the bar with this one”

Anupam Basu, Group Creative Director, FCB Ulka, added: “‘For individuals and institutions to thrive, it is often about the space that lets you do so. So when we cracked the idea of ‘Great Inspires Great’ for WeWork we knew that we have a very powerful idea. Wework is a space that is as much about inclusivity as it is about diversity, a space that celebrates you and enables you to build your own brand of great! Through our category defining brand film, we have built on this ideology and positioned WeWork India as a space that not only inspires you and grows with you but also helps you discover your version of great.”

 
 

Jessica Sadana, Film Director, said: “It is a great opportunity to be a part of such a purpose-led campaign. Greatness is subjective, yet desired by all. It looks different to different people but at the end of the day, we all want to feel great in what we do and need support in achieving it. This concept was very intriguing for me and to do it for a brand like WeWork, that actually makes this happen in reality for so many businesses, was even more special. I am very proud of the thought and level of detailing that has gone into this campaign right from conceptualization to the casting and it speaks to the greatness of the campaign itself”

The Staff

The Staff

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