GrabTaxi, the Southeast Asian-based vehicle-hailing app, has rebranded itself and will now be known simply as ‘Grab’ with the new name applying to all of the company’s services.
Formerly its core services each had their own name: taxis (GrabTaxi), private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress).
The move behind the rebrand is to highlight newer services in 28 cities across Vietnam Singapore, Indonesia, Malaysia, Thailand, and the Philippines . Along with hailing a taxi, Grab also offers newer services like private cars and motorbike rides.
Along with the new name comes a redesigned logo, which the company says has been designed with freedom at its core. Design-wise, the dual lines were inspired by roadways, and represent the “endless road of possibilities.”
“We’ve grown over the years, and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers. We are not only providing passengers with a transport service, we are saving them time and ensuring they have a safe ride,” said Grab’s co-founder Anthony Tan, who is also the group CEO.
Here is a recent campaign by MyTeksi as GrabTaxi was known in Malaysia making fun of hipsters. The name MyTeksi has also been changed to ‘Grab’.