Grab has launched a wildly energetic and at times bizarrely fun campaign film for Chinese New year. Created in collaboration with Fishermen Integrated Kuala Lumpur, the CNY 2020 campaign is dubbed “Huatever You Want, Grab Got.”
The campaign film “The Art of Tai Chi” tells the story of “Little Bro” who is often the victim of his family members’ “tai chi attacks” when it comes to Chinese New Year chores. After seeking guidance from the family gardener, the boy eventually masters the art of “tai chi-ing” his family’s Chinese New Year chores to Grab.
Which is apparently the best way to use the app.
“Leading up to Chinese New Year, Grab introduced new services beyond transportation to help Malaysians prepare for the celebration,” said Andrew Tan, Fishermen’s Executive Creative Director.
“Like other festive occasions, there are plenty of chores to be done. However, some shift, or colloquially, ‘tai chi’ their responsibilities to others. We saw this as an opportunity for Grab to help these ‘tai chi victims’. Through an entertaining martial arts film, we helped convey the message that whatever they need, they can ‘tai chi’ it to Grab.”
Hassan Alsagoff, Grab Malaysia’s Country Marketing Head, added, “Our everyday, everything app makes it easy and convenient for everyone to take care of their Chinese New Year preparations. From transport to food delivery, shopping and more – all through a mobile wallet – you can get Huatever you need, from a single app.”
We never share your info, we only share ours.