Gory Ad Featuring Bloodied Girl Gets Grab Taxi Indonesia in Spotlight Again


Uber like car-hailing app Grab, has stirred controversy for a gory new ad campaign in Indonesia. In 45-second spot they attack “ojeks” —motorcycle taxis— as being too dangerous, by showing a young woman’s face and body gradually turn grotesquely bloody as she considers riding with an Ojek driver –rather than hailing a Grab taxi.

Aside of being gory, it’s quite damning against drivers that have ferried riders around safely for years.

Check it out. It’s brutal. (No English subtitles)


 

UPDATE: Looks like they’ve removed the ad from YouTube but is available on Twitter.


With the hashtag #PilihAmandiJalan (choose the safe option), the video has already garnered nearly one million views on YouTube in just two days.


 

https://twitter.com/seeviky/status/777924388763021312

This is not the first time that Grab has grabbed headlines with controversial ad work.

Last year they had to apologize for their campaign which featured the tagline: ‘Love boobs? So does cancer’.

‘Love Boobs?’ Campaign Apologized for by GrabTaxi but Moves Forward

 

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