Uber like car-hailing app Grab, has stirred controversy for a gory new ad campaign in Indonesia. In 45-second spot they attack “ojeks” —motorcycle taxis— as being too dangerous, by showing a young woman’s face and body gradually turn grotesquely bloody as she considers riding with an Ojek driver –rather than hailing a Grab taxi.
Aside of being gory, it’s quite damning against drivers that have ferried riders around safely for years.
Check it out. It’s brutal. (No English subtitles)
UPDATE: Looks like they’ve removed the ad from YouTube but is available on Twitter.
Grab’s latest Indonesian ad says it’s much safer to to use their service than with conventional drivers. Evidence doesn’t support it. pic.twitter.com/s0fm6Tycrs
— Aulia Masna (@aulia) September 20, 2016
With the hashtag #PilihAmandiJalan (choose the safe option), the video has already garnered nearly one million views on YouTube in just two days.
This is not the first time that Grab has grabbed headlines with controversial ad work.
Last year they had to apologize for their campaign which featured the tagline: ‘Love boobs? So does cancer’.