GPB Shanghai Appoints Artist Takahito Irie as Artistic Creative Director

Takahito Iri,e a former digital creative with Dmajor/GroupIDD, will be the next Artistic Creative Director at GPB Shanghai.

Born in Hiroshima Japan, Irie is one of the few Japanese digital creatives working in China. He is a celebrated artist behind the work for H/U/M/A/N M/A/C/H/I/N/E. The work has been displayed at numerous exhibitions in London, Japan, Seoul, Beijing and Germany, and has led to collaborations with fashion and cosmetics labels such as HUGO, Belief and many more.


“We refuse to conform to the convention when it comes to hiring creative people,” said Andrew June, Client-Partnership Director. “As a content startup, we are actively exploring new talent streams that will help our clients connect with fresh ideas and innovative media. If that means hiring creatives who work outside the industry, so be it. We are committed to bringing people with fresh perspectives and entertaining ideas into our industry and in front of our clients.”

“Taka’s appointment is a reflection of the increasing demand for new-media, artistic content, fictional influencers and immersive “story living” in the world of today’s marketing,” said Alvin Lim, Creative Chairman. “It is an acknowledgment that we must respond to contemporary culture in new ways.”

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