Google’s New ‘Ad Intents’ Converts Website Text Into Ads

When a user interacts with a link or anchor, it opens a dialog that shows users relevant, organic search results with ads.

Image via Google

Google AdSense is launching “ad intents” a new format for websites that converts existing website text into a shortcut for Google Search.

Available starting today to site owners, “ad intents”  places links into existing text on a webpage which can then launch into Google Search. The new format overlays search results on the page you’re viewing when you click the link and it requires no third-party cookies to show relevant ads.

According to Google, “Ad intents is an intent-driven format that places links and anchors into existing text and pages on your site related to your content.


 

When a user interacts with a link or anchor, it opens a dialogue that shows users relevant, organic search results with ads and can help to increase your earnings. Ad intents shows highly relevant ads that don’t rely on third-party cookies.”

Image via Google

How to Opt-in to Ad Intents

  • Sign in to your AdSense account.
  • Click Ads.
  • In the table of all your sites, click Edit  next to your site. Your site opens in the ad settings preview.
  • Under “Ad settings”, make sure Auto ads is turned on.
  • Click Intent-driven formats, and check the Ad intents checkbox.
  • If you haven’t already, acknowledge the Terms of Service and policies.
  • (Optional) Under “Settings”, you may opt out of either ad intent links or ad intent anchors by unchecking the applicable checkbox.
  • Click Apply to site.

Source: Google


 

 

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