Publicis Groupe ANZ has appointed Dave Bowman Chief Creative Officer.
Bowman has worked for over two decades in creatively-led companies including nearly six years at Google, most recently as APAC Head of Creative, while also leading the company’s Partner Innovation team, which comprises creatives, software engineers, producers, and business partners who help to make Google technology accessible, useful and exciting for the 4.8 billion users across the region.
“He is a unique, modern creative leader with integrated experience from both the agency and media worlds; as well as having a true understanding of what brand building means in the digital age,” said Publicis Groupe’s Chief Creative Officer for APAC & MEA, Natalie Lam.
“I know he’ll bring a fresh approach to creativity in ANZ, as well as actively building an inclusive creative culture that’s connected across our agency brands.”
Publicis Groupe Australia and New Zealand CEO, Michael Rebelo added: “There are very few people in our industry who have the breadth and level of marketing transformation experience that Dave has – having founded an agency, worked in various markets, and most recently spearheading the creative product of one of the world’s largest digital media platforms.
“This is the exact skillset we have been looking for to continue to take the 20 plus media, creative, tech and digital agencies across our Groupe to the next level.
Bowman said: “I’ve loved my time at Google and have learnt a lot. But, at the same time, I’ve also found myself itching to get back into an environment with creativity at its core; where there’s an opportunity to bring ideas, data, media, technology and storytelling together in ways the world hasn’t seen before.”
