In May of next year, the Philippines will head to the polls to elect a successor to President Rodrigo Duterte and Google said on Wednesday that it will ban political advertising on its platform in the run-up to the election.
The ban will start February 8 and apply until election day on May 9, when Duterte will run for election to the senate following the completion of his constitutionally allowed six-year term as president.
According to Google, it will stop ads running “during an election campaign period or a silence period”. Google defines political ads as paid posts that “either promote or oppose a political party or the candidacy of a person or party” running for public office.
Google has previously placed bans on political advertising including in Canada’s federal election in 2019 and before an election in Singapore in 2020.
Following US election day last November, Google temporarily prevented advertisers from running ads related to the polls. The company extended the ban after the January 6 US Capitol riots until February this year.
According to reporting from news outlet Rappler, “The policy ‘will apply to election advertisements that are purchased through Google Ads, Display and Video 360, and Shopping platforms that advertisers intend to place on Google, YouTube, and partner properties.”
Rapper additionally reported that The Commission on Elections (Comelec) and a poll watchdog welcomed Google’s announcement.