Google Taps Emotive as Creative Agency for Google TV

Google has appointed independent creative agency Emotive to lead its campaign work for Google TV, a platform that groups television shows and films from different streaming services into one.

“As we’ve come to expect, the product is truly innovative, and we are looking forward to pushing the boundaries creatively as we bring Google TV to the mainstream,” said Simon Joyce, CEO/Founder, Emotive.

The partnership starts with a content series Watch With Me, featuring Margaret Pomeranz and Adam Goodes, made for the Google TV interface.

 
 

The series sees Margaret and Adam share watchlists of their top film and TV picks with one another via Google TV. It runs alongside the global 30-second spots.

 
 

 

“We are so excited to be extending our partnership with Emotive,” said Cameron Luby, Marketing Director, Google.

“Google TV has been incredibly well received in Australia and we see this partnership as the beginning of a much larger effort”

Credits

Brand: Google
Marketing Director, Apps and Platforms, AUNZ: Cameron Luby
Product Marketing Manager: Nick Hirst
Product Marketing Manager: Pat Barclay
Creative Agency: Emotive
CEO: Simon Joyce
Creative Director: James Pash
Creative Director & Director: Zane Pearson
Co-Director: Rory Pearson
Art Director: Amanda Alegre
Business Director: Monika Vidovic
Strategy Director: Anna-Claire Clarendon
Senior Producer: Gemma Atkinson
Senior Producer: Petra Valent
Head of Content Distribution: Rhian Mason
Distribution Manager: Siobhan Parry
Editor: Kent Hau

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