Google Shoots the Serif – Introduces New Logo

No, your eyes are not messing with you. As part of the biggest revamp since 1999, Google changed their logo.

The new sans-serif design is intended to reflect the development of the company. As talked about in a blogpost, “Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel.

“Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo.”


Here’s how Google explained the changes:

So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

There has been some news going around that Google’s new logo looks too much like competitor search engine Qwant’s logo. According to a French news publication, Qwant may be filing a lawsuit against Google. Have a look for yourself –we don’t see it.


Google logo Qwant logo

Google Logo Animated

The Evolution of Google

The Staff

The Staff

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