Google Pixel Launches Campaign Film for Australian Open via 72andSunny

Google Pixel has recently announced a new partnership with Tennis Australia to become the Official Smartphone and Official Camera of the Australian Open. Alongside Tennis Australia, agency partner 72andSunny, and media partners PHD and MFG the campaign aims to elevate Google Pixel’s presence at this prestigious sporting event.

According to the brand, the partnership will unlock new in-play viewing angles, showcase iconic AO moments, and allow fans to get closer to the players and the action, both on-court and behind the scenes, through a unique PixelPerspective.

“We’re thrilled to be the official Smartphone and Camera of the Australian Open,” said Julia Davis, Director of Marketing, Google Australia.


 

“With the most advanced Pixel to date, the Pixel 8 Pro will give fans unprecedented access to all the action, and help deliver a unique and memorable fan experience at this iconic event.”

Genevieve Hoey, Creative Lead at 72andSunny, said, “Fans come to the Australian Open to see the world’s best tennis players in action. Our Pixel sponsorship film directed by Dave Wood from Goodoil, music by Zimbabwean-Australian rapper Tkay Maidza, along with our spectacular LED billboards, share the fun and energy of the event known as ‘The Happy Slam’.


 

Credits

Client: Google Australia
Creative: 72andSunny, Tennis Australia
Media: PHD Australia and Media Futures Group / EssenceMediacom
Director: Dave Wood
DOP: Marty Williams
Producer: Lee Thomson
Production Company: Good Oil Films
Offline edit: The Editors
Post production: White Chocolate
Music: Tkay Maidza, Bom Bom
Sound Studio: Otis
Music Supervisor: Charmed I’m Sure

 

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