Google Pitches Pixel Phones as a Bag of Chips in New Ad

“Crunchy outside. Secure inside.”

Google is promoting the Tensor G2 chip in its new Pixel smartphones with a new ad campaign via Talented that literally portrays the advanced technology as a bag of ‘Google Original Chips.’

Featuring actors Vicky Kaushal and Sunny Kaushal, the funny one-minute spot takes the whole “chip” thing to its extreme with the bag of chips mirroring all the features available on the Pixel smartphone.

Complete with a fingerprint security feature to open the chips, and a plug to recharge the bag when it’s empty.

 
 

The ad on YouTube has racked up 2 million view since it was released yesterday.


 
 

The campaign focused on the Indian market echoes one earlier this year in Japan which saw the tech giant give away limited edition potato chips.


Credits

Agency: Talented
Binaifer Dulani, Creative
Kushal Lalvani, Creative
Nabil Kureshi, Films
P.G. Aditiya, Creative
Priyanka Borah, Brand Strategy & Films
Samyukkta Murali, Creative

Production
Director: Atul Kattukaran
Production House: First December Films
Executive Producer: Ganesh Pareek
Senior Producer: Imran Patel
Producer: Abhilash Varma
Process Head: Ankit Singh
Line Production: Moon Rise Productions
Line Producer: Kaushik Guha
DOP: Vikas Vasudevan
Production Designer: Neeraj Kumar
Costume Stylist: Amandeep Kaur
Vicky Kaushal HMU: Anil Ashok Sable
Sunny Kaushal HMU: Sajid Khan
Chief AD: Arjun Mahatre
DA: Suhani Mardia
2nd AD: Aishwarya Vasudev
Production Manager: Ravi Agnihotri
1st AC:Lalit Solanki
Still Photographer: Arsh Sayed

Post Production
Offline Editor: Priyan Prem Kumar
Offline Editor Assistant: Aravind M Gopal
Online: Splice Studio
Online Editor – Chetan
Grade: Skwer Studio
Colorist: Vineesh Vijayan
CG: Girish kinge

Music
Music Composer: Sandeep Patil
Music Production and Mixing: Joseph George
Post Producer: Faizan Qureshi
Post Assistant: Deepankar Kawar Singh

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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