Google has launched a new campaign via 72andSunny Sydney introducing its new range of Nest products and showing how they offer Aussies help around the home.
The campaign highlights Google’s smart home technology and how it “makes life easier at home, freeing people up to focus on the things that matter most to them.”
The integrated and targeted campaign created by 72andSunny and produced by Rabbit runs across TV, digital, cinema, OOH, print, social, and radio for eight weeks, showing the everyday help, fun, and connection that Google Nest brings to Aussie homes.
The campaign features the new feel-good summer track ‘Better than Ever’ by Flight Facilities, ft. Aloe Blacc.
The campaign taps into YouTube’s highly targeted non-skippable ad formats, meaning that depending on what you are searching for, you will be served the most relevant and useful uses of the product for you.
“We are proud of how the Google, Rabbit and 72andSunny team did a great job of coming together to capture the spirit of Australian homes, and how Google can be helpful in our everyday lives,” said Johnny Tan, ECD, 72andSunny.
Client: Google Australia
Client Marketing Team: Aisling Finch, Julia Davis, Leah Ferris, Duncan McGrath, Alice Jeffries
Creative Agency: 72andSunny, Sydney
Music Supervisor: Chris Chalmers
Media agency: PHD and Essence
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