Google, Nestlé and 7-Eleven Join Forces for Google Play Ice Cream Promotion

Google Play, Nestle and 7-Eleven have teamed up to launch a co-marketing offline-to-online campaign in Hong Kong. What that means, basically, is that if you’re in Hong Kong, rather than buying only one of the iconic Nestle Drumstick at your local 7-11, buy two.

When you do, you will receive a promotion code to redeem $4 HK in Google Play credit towards apps, books, movies or games.

The promotion is part of an increasing trend by marketers looking to capitalize on heavy smartphone use by Hongkongers by placing greater emphasis integrated digital marketing.


 

The campaign runs until November 3.


Google 7-11 Nestle ice cream

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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