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    Google Launches New Tool to Aid the Travel Industry

    By The Staff - Dec 8, 2020
    Google Launches New Tool to Aid the Travel Industry

    Credits: Mike Enerio, Unsplash

    Travel Insights with Google: a website that aims to help the industry understand travel demand and make better-informed decisions was recently launched by the search engine giant.

    According to a release from Google, there are signs of promise for the $9 trillion global travel industry which has weathered a horrific year. Domestic flights are increasing in some countries in Asia Pacific and governments are exploring ways of opening up safe international travel.

    The website is built around three new tools:

    • Destination Insights. The Destination Insights tool gives travel businesses, governments, and tourism boards a clear picture of the top sources of demand for a destination, and the destinations within their countries that travelers are most interested in visiting. This helps them map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travelers.
    • Hotel Insights. The Hotel Insights tool provides small and medium-sized businesses with extensive insights about the demand for hotel bookings from Google searches every day. This allows them to understand where demand for their property may be coming from and a better idea on how to target their marketing as they plan their recovery.
    • The Travel Analytics Center. Available to Google’s commercial partners in the travel sector, the Travel Analytics Centre will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors.

    “Travel remains an essential industry for Singapore and a key opportunity that the Emerging Stronger Taskforce (EST) has identified as part of our recovery efforts,” said Desmond Lee, Minister for National Development, Minister-in-charge of Social Services Integration, and Co-chair of the Emerging Stronger Taskforce.

    “The EST’s Alliance for Action on Enabling Safe and Innovative Visitor Experiences has been working closely with like-minded partners such as Google to find innovative solutions to rebuild the industry. As we look towards reopening our borders safely, we hope that Google’s Destination Insights will provide valuable insights into people’s travel aspirations to facilitate data-driven decisions as we work together to welcome the world to our shores again.”

    Google stated that the message from tourism organizations is that they want as much information as possible to move quickly when restrictions ease and people begin booking travel.

    “We are heartened that industry players like Google have created solutions from Singapore to support the tourism sector in these challenging times,” said Lynette Pang, Assistant Chief Executive, Marketing Group, STB. “The Destination Insights Tool will be an easy and useful tool for tourism stakeholders to better understand travel trends and consumer demands in a timely manner. We hope that this will empower more data-driven business decisions and fuel innovation, so as to enable businesses to reimagine their offerings and emerge stronger.”

     

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