Google Australia and 72andSunny, in collaboration with Essence and PHD, have launched a continuation of their campaign promoting the Google Nest Cams and Doorbell in Australia.
The ‘Caught On Nest Cam’ idea is based on the market insight that, for many Australians, security products are used most often to check in on their homes and feel connected to the things they love within them.
The campaign uses lighthearted scenarios to show Australians how Google Nest Security products can help them stay a-tune to what’s happening in and around their homes.
The series of films feature some furry friends along with ex-AFL stars, Nick Riewoldt and Eddie Betts, which builds on Google’s broader partnership with the AFL including 72andSunny and Google’s recent AFL focused brand-building campaigns.
“We are excited to launch the next chapter of our Nest Security campaign which uses the AFL as the creative platform to showcase how our devices help you see whatever is happening in your home or in the backyard – whether it’s a bulldog, magpie or Nick Riewoldt,” Julia Davis, Head of Devices & Services Marketing, Google AUNZ.
“AFL is a great platform for us to talk about security in a lighthearted way. We see that when we tap into local Australian culture to hero the magic of Google’s products we see a big uplift in results.” said Luke Martin, ECD, 72andSunny ANZ.
Client: Google Australia
Creative: 72andSunny Australia
Production Company: 13&Co
Film Studio: Vandal
Audio Production: Otis
Media: PHD and Essence