Google Launches Campaign in India Paying Tribute to Female Athletes

Google has launched a campaign highlighting the accomplishments of Female athletes in India who are scaling new heights but don’t get the attention they deserve and Google wanted to do something about it.

Toaster Singapore created an anthem film for Google India that celebrates and salutes sporting stars like Hima Das, Naina Jaiswal, Pooja Bishnoi and others who inspire a new generation of athletes and non-athletes, to dream big and be unstoppable.

The spot consists of a song over footage of real girls along with the product’s user interface and shows how Google can help find what it takes to reach your dreams and be unstoppable.

 
 

To anthem features popular hip-hop tune “Apna Time Aayega” (Gully Boy) with female artist and YouTube Creator, Aditi Nair.

Credits

Design Director: Marco Rotoli
Executive Creative Director: Vinod Savio
Creative Director: Karn Singh
Creative: Farhan Haniff
Assoc Creative Director: Alvaro Bruch
Creative Group Head: Manisha Sharma
Executive Producer: Bhawika Chhabra
Creative: Vincent Tanara
Motion Graphics Designer: Mujib Jami

 
 
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