Google Enables Kids Everywhere to Fall in Love with Aussie Rules Football

Google Australia has launched a new spot celebrating the tech giant’s partnership with the Australian Football League. The campaign was rolled out in collaboration with 72andSunny.

The touching ad follows a girl and her father as she begins to play the sport. All along the way, Google is there to help her father bring her newfound passion to reality. From asking the search engine “Where to buy an Aussie football” to how to join a team, it’s a relatable campaign backed by the bond of a father and daughter. After all, we’re all dependent on Google at some, whether we realize it or not.

“We know community matters to Australians more than ever before. We’re excited to build on our partnership with the AFL by telling an emotionally driven story about how Google Search can help parents help their kids thrive by playing sports. We’re proud of the work, and of our partnership with 72andSunny,” said Cameron Luby, Director of Marketing, Consumer Apps and Platforms, Google Australia.


“We always love working with Google, and this campaign has been no different. The team ambition paired with the craft and emotion we were able to capture, all made it very special to be a part of, and we’re stoked to be launching this in Australia,” said Luke Martin, Head of Product, 72andSunny Sydney.


Client: Google Australia
Creative: 72andSunny Sydney
Production Company: 13&CO
Post Production: Vandal
Media: PHD and Essence

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