Interpublic Group agency Golin has been appointed by Harley-Davidson in China. The agency will implement a scaled, earned media strategy throughout China for the motorcycle company, supporting the brand’s growth in the country by providing tailor-made solutions including product launches, brand campaigns, dealer communications, brand partnerships, and consumer activations.
Golin is also responsible for helping Harley-Davidson redefine its brand to appeal to biking enthusiasts and inspire a new generation of riders.
“Harley-Davidson is not only the greatest motorcycle brand in history but is also one of the most admired lifestyle brands in the world, and we are thrilled to be partnering with them. Golin is looking forward to creating brave campaigns that will expand Harley-Davidson’s appeal in China by focusing on their strong sense of originality, premium experience, and personalization,” said Lydia Shen, Managing Director, Golin China.
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