The Golden Award of Montreux has announced 2023 winners with India and Taiwan winning gold from the APAC region. The annual judging only awards Gold prizes – there is no Silver or Bronze – because only the best work shines through, says the awards show.
BC Web Wise won Gold in the Digital category with the online video “#PlumbersAnthem“. Cog Culture won two Gold one in Design for Brand Identity and in Events for “CogCulture NFT“. Tree Design won Gold in the Design category with “Tata Tea Table Book“.
Viacom18 Media and Leo Burnett won Gold in Use of Media for “Jhalak Dikhhla Jaa Season 10“.
Two shortlisted certificates each went to Viacom18 Media, Cog Culture, Tree Design, and Zee (Publicis Worldwide). One shortlist certificate went to atom network, Bc Web Wise, Schbang and Cutaway Films.
Ajay Chandwani, Managing Committee Member at The Advertising Club India said: “India’s advertising market is the world’s fastest growing. Even in creativity, India is a rising powerhouse.“
Two Gold went to PHD Taiwan, in the category Standard Outdoor Gold for Mercedes, Google Taiwan, “Flipping the Marketing Funnel“ in Creative Use of Data.
“Montreux is a place of world-class creativity,” said Art Director Club Switzerland’s Bodin.
“As a musician, you have to have been to the Montreux Jazz Festival. As an advertiser, you have to have won a Golden Award of Montreux.”
Advertiser of the year
The ‘Advertising of the Year 2023’ award went to BETC for the Canal+ commercial ‘The Secret of Wakany’ directed by Antoine Bardou-Jacquet. Also celebrated was the ambient campaign ‚Anne de Gaulle’, developed by Havas Paris.
The Paris-Charles de Gaulle airport was replaced by the Paris-Anne de Gaulle airport giving the Anne de Gaulle Foundation the echo it deserves. It won in the subcategories Best Use of Integrated and Temporary Brand Communication.
The film “The Rift” for Penny by Serviceplan Germany also won two awards. The strong message: let’s heal the rifts in our society with dialogue instead of confrontation and ignorance. It won in the Online Video and Sound Design. The Serviceplan Group was also named Agency of the Year 2023, while Havas was named Network of the Year.
“The winners were not only entertaining and engaging but also contributed meaningfully to the culture of our times, while also driving brand growth,” said Associate Creative Director at Ogilvy Health New York, Eduardo Basque, one of this year’s jurors.Jeannette Liendo, Senior Vice President of Marketing and Communications, added: “I am pleased to honour those who have made significant contributions to shaping our world through their exceptional work and recognise the industry’s immense potential to positively impact culture.“
A total of 42 gold medals were awarded in six categories: Digital, Media, Print, Film, Design and Event. The Golden Award of Montreux 2023 jury, made up of inspiring personalities from 20 different countries, reflects the broad field of communication. Among them are CEOs of advertising agencies, creative directors, global marketing and communication managers of international clients and university professors.
