WATConsult has won the digital Business for India travel company, Goibibo. The remit includes digital media management and digital creative duties of the brand.
Per the release:
As part of the mandate, WATConsult will focus on strategizing, conceptualizing and developing digital campaigns to help expand the brand’s visibility and presence in the social media landscape. Additionally, the agency will be managing the creative duties of Goibibo on all digital platforms.
Goibibo is one of the best-recognized online travel brand that provides a range of choice in all things travel – hotels, flights, trains, bus, and intercity & airport cabs for travelers. It is one of the most trusted online travel companies in terms of providing quickest travel-linked search, bookings, fastest payments, refund processes and user experience. To further build and escalate its social media presence, the brand has partnered with WATConsult, which will help them reach out to a wider audience across the country, through interesting and innovating social media campaigns.
“With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum,” said Rajiv Dingra, Founder and CEO, WATConsult. “With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”
“Goibibo is the travel brand of choice for young India on the move,” said Sunil Suresh, Chief Marketing Officer, Goibibo. “At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travelers.”
