God of Fortune Comes Visiting in Trust’s Lunar New Year Campaign Via Iris

What? Prosperity, that’s Huat.

Following the launch campaign for Trust Bank in Singapore, Iris Singapore continues its partnership to launch ‘Say Huat’, a new Lunar New Year campaign for the bank.

This year, Trust Bank is kicking off the New Year differently, moving away from traditional festive visuals utilized during this period and instead focusing on a funny take on an oft used colloquial phrase, ‘Huat Ah’, to signify prosperity.

As a part of the campaign, Iris has conceptualized and produced four social media videos featuring the God of Fortune engaged in humorous exchanges with everyday consumers in Singapore.


The videos will run across various channels, namely, print, digital, social, in NTUC FairPrice’s stores and on radio.

As the campaign’s theme is based on prosperity, the campaign will remind consumers about offers and savings.


From 12th January onwards, consumers will get a chance to win FairPrice Group E-Vouchers by participating in the punniest LNY joke on Trust’s Instagram page. Iris has also partnered with notable Singaporean influencers such as Benjamin Toh and Jonathan Chua to share their LNY content in the lead-up to the festivities.

The Staff

The Staff

Gettin' it done.

Read More

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours