As global awareness of Muslim travelers’ preferences continues to grow, Halal travel is increasingly influencing how destinations design and deliver tourism experiences.
According to the newly released 2025 Mastercard-CrescentRating Global Muslim Travel Index (GMTI), international Muslim arrivals reached 176 million in 2024—a 25% increase from 2023—and are projected to reach 245 million by 2030. Travel spending by this group is expected to hit USD $230 billion by the end of the decade, underscoring the market’s expanding economic significance.
To remain competitive, travel and tourism providers are being encouraged to respond to the changing expectations of Muslim travelers by focusing on purpose-driven offerings, inclusive services, and digital innovation.
Key Consumer Trends Impacting Halal Travel
Smart Apps for Halal Journeys: Muslim travelers are embracing digital tools that offer seamless access to faith-aligned services and personalized experiences.
The Modern Female Muslim Traveler: Women are shaping the Halal travel sector in powerful ways, driving demand for safer, inclusive, and thoughtfully designed spaces.
Muslim-friendly facilities: Destinations that offer alcohol-free environments, Halal-certified dining, prayer facilities, and gender-segregated pools and spas are becoming essential.
Solo Travel Surge: Younger Muslim travelers are embracing solo adventures, favoring autonomy and personalized itineraries.
Digital Detox Retreats: Inspired by Islamic values of mindfulness and balance, many travelers are seeking tech-free escapes rooted in nature and spirituality.
Destinations Leading the Way in Muslim-Friendly Travel
Among OIC destinations, Malaysia retains the top spot, recognized for its accessible Halal-friendly services and infrastructure. Türkiye, Saudi Arabia, and the United Arab Emirates (UAE) share the second spot, each offering a strong combination of cultural heritage, modern amenities, and dedicated efforts to enhance the Muslim travel experience.
Indonesia also ranks highly, supported by its rich cultural appeal. Other notable destinations in the Gulf region include Qatar, Oman, and Kuwait, all of which continue to strengthen their offerings for Muslim travelers.
Among OIC destinations, Malaysia retains the top spot, recognized for its accessible Halal-friendly services and infrastructure.
Among non-OIC destinations, Singapore remains the leader – recognized for its emphasis on inclusivity and cultural sensitivity. Thailand and the Philippines are steadily emerging as rising Muslim-friendly destinations in Southeast Asia. Thailand offers warm hospitality and a growing range of Halal-certified services, while the Philippines is enhancing its capacity to serve Muslim travelers through better Halal food access and Muslim-friendly features at key tourist sites.
In addition, Hong Kong has emerged as standout non-OIC destination, ranking third in the GMTI 2025. The city has invested significantly in Muslim-friendly infrastructure, with 61 hotels accredited by CrescentRating and 153 restaurants Halal-certified by the Trustees of the Islamic Community Fund of Hong Kong. Hong Kong also received the Most Promising Muslim-Friendly Destination of the Year award, part of the Global Muslim Travel Index Awards.
Taiwan has continuously positioned itself as a Muslim-friendly destination, offering a welcoming environment that respects cultural and religious diversity.
Taiwan has continuously positioned itself as a Muslim-friendly destination, offering a welcoming environment that respects cultural and religious diversity. Over 230 restaurants and hotels have been Halal-certified by the Chinese Muslim Association, many of which include separate kitchens to meet dietary requirements.
“As we launch the 10th edition of the Mastercard-CrescentRating GMTI, we celebrate an eleven-year journey of innovation with Mastercard.” said Fazal Bahardeen, Founder & CEO, CrescentRating.
“This report is a catalyst for change, shaping tourism policies globally. Together with Mastercard, we remain committed to building a travel ecosystem rooted in understanding, inclusivity, and excellence, ensuring travel continues to bridge cultures and celebrate diversity.”
“Tourism is a powerful driver of economic growth in Southeast Asia, supporting job creation, empowering local tourism businesses, and advancing national development agendas,” added Safdar Khan, Division President, Southeast Asia, Mastercard.
“Mastercard remains committed to working with governments, tourism authorities, and industry partners to elevate travel through inclusive growth, digital innovation, and data-driven insights.
“The 10th edition of the Mastercard-CrescentRating GMTI reflects a long-standing collaboration built on shared purpose to help shape a more resilient, inclusive, and opportunity-rich travel ecosystem.”
Download the full GMTI 2025 report here.
