GlaxoSmithKline Releases TVC for Ramadan 2016 Campaign

GlaxoSmithKline has released the TVC for its oral care brand, Sensodyne. The 150 second spot shows three different points of view of underprivileged children in Ramadan.


The ad was conceptualized by Digitz, an independent digital agency. The agency handles all the brands classified as consumer healthcare at GlaxoSmithKline in Pakistan, specifically its digital presence. According to a source within Digitz, the agency will be opening an office in Lahore soon for client development and servicing reasons.


As its patents expire and lower priced competitors enter the market, GlaxoSmithKline’s sales have been on the decline. Martin Hall, an analyst at Hardman, noted that its market share was 6.85% in 2000, which allowed it to be the number one drug maker. Today its less than 4%, ranking the company at number eight in the industry. The company is set to cut loose two senior executives next year. Moncef Slaoui will retire on June 30, 2017, while Andrew Witty will do the same a few months prior.

Client: GlaxoSmithKline
Brand: Sensodyne
Team: Asad Ahmed and Mehreen Adil
Agency: Digitz
Production: Crew Films
Team: Asha Panjwani and Farhan Aslam

Babar Khan Javed

Babar Khan Javed

Babar Khan Javed is a Correspondent for Branding In Asia.

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