giga! Launches ‘Feeling Good’ Campaign Celebrating its 4th Anniversary

The campaign was created by Grey Group Singapore, which was appointed by StarHub to handle creative duties for giga!

Digital mobile service provider, giga!, is celebrating its 4th anniversary with the ‘Feeling Good’ campaign. The campaign was created by Grey Group Singapore, which was appointed by StarHub to handle creative duties for giga!. The ‘Feeling Good’ campaign is the agency’s first 360 marketing campaign for giga! following the appointment.

With generosity has been chosen to serve as a guiding principle, for this campaign, giga! is offering all its users a chance to extend generosity towards others: give 10GB mobile lines worth $10 each, free for four months, to friends and family at only $1. Through the giveaway, giga! hopes to empower its users to embrace generosity.

“At the core of what giga! does is to drive steady growth in brand loyalty with our customers,” said Johan Buse, Chief Consumer Business Group of StarHub. “We are delighted to launch the ‘Feeling Good’ campaign which brings digital and technological advancements empowering giga!’s customers to ride the wave of digitalisation.”


To set the stage for the campaign, giga! has launched a teaser advertisement, and will be releasing TV commercials, a radio ad, and an Augmented Reality (AR) filter on Instagram. An extensive out-of-home activation strategy will also be rolled out, linking offline channels back to giga!’s online platforms.


Aletheia Y.P, Vice President for New Business and giga! of StarHub, added, “We warmly thank our giga! fans for their strong support, in building this digital brand with us since 2019. As we turn 4, we continuously seek to innovate based on consumer insights to serve our customers better. What better time to celebrate this milestone than enabling giga! customers with the power to gift!”


Irene Wong, CEO of Grey Group Singapore and Malaysia, said, “giga! is a dream client for us. Creatives from both Malaysia and Singapore teams worked together to really bring our proposition to life. Technology driven with a passion for innovation, we can’t wait to get started!”

Graham Drew, CCO of Grey Group Singapore and Malaysia, gave his comment, “Anyone that’s worked in the consumer technology/data space knows it’s amongst the most competitive out there. giga! has a genuine passion to be disruptive and different with how they serve their customers – as a creative agency we couldn’t ask for a better brief.”

Peter Callaghan, Creative Director of Grey Singapore who led the creative pitch, said, “giga! is a great, fun brand with lots of room to inject some creative energy. They’re also a wonderful client who’s welcoming of fresh new ideas, and we can’t wait for the games to begin!”


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