With the launch of its D3 center to help store and process driving data, BMW also released a funny campaign spot playing on familiar horror themes to emphasize their tagline that “The future of driving is nothing to be afraid of”.
In the one-minute spot, we see a 7 Series is driving at night down the road in the middle of a misty forest – when it is confronted by a ghost. We won’t spoil the ending – watch it for yourself:
