Woolworths has launched a Christmas spot with M&C Saatchi celebrating the little things that make Christmas special. In this case, the magic of mangoes.
The 60-second film was filmed on a mango farm in the Northern Territory, which has supplied fresh mangos to Woolworths for 13 years.
Says Andrew Hicks, chief marketing officer, Woolworths: “After a few years where Christmas celebrations have been interrupted, we know this festive season will be more special as families and friends are reunited.
“As Today’s Fresh Food People, we are privileged to play a role in helping customers carry on their family traditions.
The campaign spot also features the music of up-and-coming Australian band Great Gable from Bunbury, Western Australia, and their song, “Our Love”.
Says Shelley Parsons, executive creative director, M&C Saatchi Woolworths: “Creatively, we approached Christmas with the same care and authenticity as Woolies by leaning into the heart of the brand—family, fun and incredible Australian fresh food. It’s a simple story of the little things, family rituals and treasured memories, that make Christmas special. All with a contemporary Aussie soundtrack by the brilliant Great Gable.”
The integrated multi-channel campaign launched on Free to Air TV on Sunday (6 November) and will come to life in stores all across the country this week. As well as roll out across radio, press, digital, content, social, and OOH.
Andrew Hicks – Chief Marketing Officer, Woolworths Group
Jane Saleh – Director, Woolworths Brand & Marketing
Nick Chapman – Group Creative & Brand Director
Caroline Squire – General Manager, Brand
Jaime Brock – Senior Marketing Communications Manager
Leni Herbert – Marketing Communications Manager
Kara Landrigan – Marketing Communications Manager
Ria Ibanez – Marketing Communications Planner
Creative Agency: M&C Saatchi
Cam Blackley – Chief Creative Officer
Shelley Parsons – Executive Creative Director
Niccola Philips – Creative Director
Lizzie O’Hara Boyce – Senior Copywriter
Lisa Milner – General Manager
Julia Mahoney / Jake Tucker – Group Account Director
Cassandra Williams – Senior Account Director
Rod James – Head of TV & Content
Production company: Sweetshop
Director: Liz Murphy
Producer: Jules Shelton
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Editor: Mark Bennett
Post-production: Resolution Design
Music and sound design: MassiveMusic
Artist and song: Great Gable, “Our Love”