Eharmony has launched a new campaign with a series of commercials focusing on people’s quirks while subtly taking a dig at the possibility of finding the “perfect” online match.
The campaign comes from eharmony research that found daters can feel pressured to be more “swipeable,” which sometimes leads them to create a profile they think will be popular, even if it doesn’t really match with who they really are.
As harmony puts it: “There’s nothing like finding someone you can be fully yourself around. Someone who appreciates and celebrates all the passions, quirks and vulnerabilities that make you who you are. Someone who really gets you. ”
Here are the spots, which were directed by Clara Tägtström.