The Gerety Awards has launched a call for entries campaign with a message of action to the industry as a whole. “It always becomes news when an ad award show jury makes 50/50 gender parity,” Gerety said in a release. “Despite all the talk, most jury members are still men.”
To address the disparity the award show has launched an awareness campaign that it hopes will “get the industry to walk the talk.”
Purple mustaches were sent to prominent female leaders in the advertising industry, asking them to pose for a picture with the question: What does a woman have to do to get onto an advertising jury?
“As a festival with the unique approach to gender equality, Gerety Awards had both the credibility and the courage to turn its call for entries into something much bigger,” said Svetlana Copic, Founder of No Agency, which created the campaign.
“After decades of the “one girl in the jury” situation, the change has finally started to happen, but this is just the beginning and we need to keep the conversation going. Sometimes, mocking the status quo is the best way to change it.”
Launched in January of 2019, Gerety Awards marks the first time a jury’s been united to select the best in advertising—all advertising, not just advertising made for women—through the female lens.
According to Gerety Awards, women make 80 percent of purchasing choices so it creates a benchmark that is relevant to the market reality, all while correcting an industry norm of male-dominated juries.
The entry deadline is March 13, 2020. Find out more at www.geretyawards.com
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