The Gerety Awards continued its global series of community events with a special evening in Madrid on Tuesday, November 25, 2025, at Dra. House (C. de Campo Real, 9, Tetuán, Madrid). The panel, titled “Magic, Mystery and Creativity in the Age of Algorithms,” explored how creative work can remain human, surprising, and culturally relevant in an era increasingly shaped by automation and data.
Moderated by Virginia Mosquera, CCO at Wooman, Author & Screenwriter, the discussion brought together leading creative voices:
- Ana Martín García, Head of Innovation and Strategy, Havas Media Network
- Matías Dumont, CEO & Founder, Antiestático
- Valeria Silva Carreño, Creative Copywriter & Strategist, Founder, Círculo de Creativas Colombia
- Nerea Cierco, Founder, Cierco
- María Sánchez Martínez, Owner, Dra. House
“In a moment where algorithms are influencing everything from ideas to experiences, creativity must remain the place where mystery, intuition and human insight lead the way,” says Lucía Ongay, co-founder of the Gerety Awards.
“Madrid’s creative community has always embraced this spirit, and we’re thrilled to bring Gerety to such an inspiring city.”
This event was supported by APCP, Más Mujeres Creativas, Dra. House as the host venue, Tracks & Fields, and Ketchum. Tracks & Fields also provided beverages for attendees during the evening.
