The Gerety Awards deadline has been extended until April 30th and a new category for humor in advertising has been added.
“If you can get your message across in an ad, you’ve achieved a goal. However, if you can get your message across while making a viewer laugh out loud, you’ve created a connection,” said Executive Jury member Knox Balbastro. Balbastro is a Staff Content Strategist at Alibaba Group, China.
“Reward the viewer with an endorphin rush for taking the time to interact with your brand. In today’s ‘me me me’ world of social media, the brand that gives back will be the one that is remembered.”
“People don’t remember names or facts about advertising campaigns. What they remember is the feeling the ad leaves them with. That’s why humour is important in advertising,” added Gerety Ambassador Uma Rudd Chia.
“And because men and women laugh at different things, humour isn’t necessarily gender neutral – and this reminds us of the need for diversity in advertising!”.
Entries to the awards show must be broadcast, published or released in a commercial environment with client approval between January 1st, 2020 and the closing date.
The Gerety shortlist will be announced the first weeks of June followed by jury panels from around the world discussing their favorite campaigns.
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