Experience marketers, George P. Johnson (GPJ) has announced that Charles Turner, former GPJ General Manager (Victoria), has been promoted to the role of Head of Integrated Production ANZ, and Marc Iacono, former GPJ General Manager (A/NZ), has taken on the role of APAC Director of Operations for Project Worldwide.
Turner brings extensive experience in the experience marketing industry, with the last eleven years spent at GPJ working on some of the agency’s most high-profile projects, across live events, digital experiences, and content production.
“The world has changed – we have changed. Experience marketing is no longer synonymous with event delivery,” said aid Christine Mills, Managing Director GPJ A/NZ..
“To thrive in a world in which there are no guarantees that our experience-led campaigns will remain as planned, we need to build an agency that is truly integrated in its offering of expert capabilities. Our new model enables us to deliver these and be adaptive to clients ever-changing needs in today’s world.”
Turner added: “I am passionate about bringing subject matter experts together to curate and deliver human-centred experiences; ones that connect brands with their audiences and foster meaningful human connections. These kinds of experiences have unmatched power to shift behaviours and therefore deliver results for our clients.”
Iacono, who has been with GPJ for over six years, has stepped into a regional leadership role as Project Worldwide’s APAC Director of Operations. He will be responsible for overseeing the operational aspects of Project Worldwide’s agencies across the Asia Pacific region. Project APAC agencies include George P. Johnson, DARKHORSE, JUXT, Spinifex and Praytell.
“Marc has been an instrumental part of GPJ’s growth and success,” said Ben Taylor, APAC CEO of Project Worldwide.
“His operational expertise has helped position us as a leader in experience marketing, and we are thrilled that he will continue to make significant contributions to our company, and the wider industry, in this new role.”
“Our global strength and local knowledge truly set us apart as leaders in Experience Marketing.” added Iacono.
“I look forward to leveraging my experience to help us deliver even more value, creativity and innovation to our clients and contribute to the growth of the business.”
It was additionally announced that Angus Macpherson will be taking on the role of Technical Director A/NZ, previously Head of Production (Victoria). In his new role, Angus will act as technical lead for all major projects across the A/NZ region, helping define the technical approach and solutions for live, broadcast, hybrid, and special projects and to push our craft to the next level.
