Geometry, soon to be VMLY&R Commerce, has announced the appointment of Chan Woei Hern to Executive Creative Director of Malaysia & South East Asia. He joins from Ensemble IPG Mediabrands where, as a founding member and ECD, he grew the team from 4 to 80, while winning Petronas and Maxis, two of the biggest Malaysian brands.
His career also includes stints at NagaDDB working on Digi, Munchy’s and Nippon Paint, Dentsu, and FCB. As a big supporter of social causes, Woei Hern has mentored Malaysia’s Global Innovation Centre’s Accelerator Programme and worked with Cancer Research Malaysia.
“People don’t buy stuff; they buy better versions of themselves,” said Woei Hern. “That’s why I signed up. To explore how commerce and creativity can play and make a difference. I’m excited for Malaysia to play a larger role in the region. And to collaborate with teammates across markets. Looking forward to the stories that we’re going to tell and do together with brands and audiences.”
“Commerce and creativity,” added Kenni Loh, CEO Malaysia. “It’s all about the right partnerships. I’m really excited to be able to kick off 2021 with the right one with Woei Hern. The expertise and integration between VMLY&R and Geometry bring huge opportunities at scale to the marketplace in the region.
The hiring of Woei Hern comes at the heels of the company’s recent appointment of global CCO, Manuel Bordé, who was recently the CCO of North America. He will own the global creative strategy and play an instrumental role in launching the new company as global creative partner to VMLY&R Commerce CEO Beth Ann Kaminkow. VMLY&R Commerce will launch in 2021 as a distinct company within the VMLY&R network group.
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