Geometry Ogilvy Japan has named Mary Lee as the head of its growing experience practice. Lee will partner with clients to support their digital transformation ambitions across experience, creative and integrated marketing.
Lee joins Geometry Ogilvy Japan from Pivotal Labs where she helped customers modernize their applications and create new software.
Before Pivotal Labs, she was a VP of client services at Huge where she developed experiences for clients from customer-driven insights. She has previously held lead roles at AKQA and JWT. She has worked with some of the world’s biggest clients including McDonald’s, Google, and Johnson & Johnson.
“We have seen explosive growth in our experience practice over the last 12 months. Clients are increasingly reaching out to help them navigate the complexity in digitizing their businesses. Changing Japanese consumer expectations are driving the need to embrace digital transformation quicker and better than ever,” said Ichiro Ota, CEO of Geometry Ogilvy Japan.
“Mary, alongside some other key talent and partners, GOJ is well placed to help brands navigate Japan’s new digital transformation to drive business results.”