Genero Appoints Chloe Lane to Lead Global Client Solutions

Image via Genero

Genero has appointed Chloe Lane as Managing Director for Global Client Solutions. Lane brings 20 years of experience spanning both agency and client-side in the UK and Australia, with stints at TBWA, JWT, The Engine Group and a recent post of four years as Chief Operating Ocer at Hogarth Australia.

In this role, Lane managed diverse domains covering business strategy, client consultancy, organisational culture, and creative and production excellence. She played a key role in conceptualising and onboarding seven dedicated client studio solutions encompassing a mix of onsite, offsite and onshore creative and production services, for enterprise brands including Woolworths, BIG W, Vodafone, Suncorp, and Nestle. Post Hogarth, Lane embraced strategic client consultancy roles, notably with Australian supermarket giant, The Woolworths Group, spotlighting her expertise in harmonising in-house and outsourced creative solutions.

“The marketing landscape is dynamic, and being flexible is the name of the game now” said Lane.


“With Genero’s model, encompassing a purpose-built production platform, a vast global network of creatives and an internal team of production and content experts, I recognised the huge opportunity to create sustainable creative partnership solutions that not only address today’s challenges, but also prepare us for a future where disruption intensifies. This flexibility ensures brands adapt and remain relevant, allowing them to change their strategies as quickly as the market evolves while delivering on-point creative and enhancing effectiveness.”

Genero currently works with brands including Hilton, the BBC, Meta, Google, TikTok and L’Oréal scale and streamline their creative and production capabilities, augmenting their in-house resources with an on-demand, diverse, global network of over 130,000 professional creatives and production suppliers.

Mick Entwisle, Founder and CEO of Genero, added, “As we approach 15 years in the creative and production space, having worked closely with many of the world’s best brands and biggest social media platforms, we’ve seen rst hand the rapid and constant change across the industry, and the resulting on-going complexity for marketers. Together with Chloe, we’re evolving our solution, to provide an even greater level of flexibility, eciency and creative quality to help marketers navigate those challenges. We’re thrilled to have Chloe on board, adding her vast expertise and insight, to deliver this solution and continually improve our oer for clients”.

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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