190-year-old Italian insurance brand Generali has launched its first brand film in Hong Kong, curated by Leo Burnett Hong Kong to “see how Generali stands the test of time and delivers on its promises for 190 years while looking forward to the next 190 years to protect and grow the wealth of its customers.”
The film is supported by a through-the-line campaign which includes visual assets and digital components.
Client: Generali Life (Hong Kong)
Chief distribution and marketing officer: Rebecca Tan
Head of marketing and communications: Sheila Wong
Campaign management & content lead Catrina Lam
Advertising agency: Leo Burnett (Hong Kong)
Group creative director: Christopher Lee
Creative team: Jackie Wong, Kevin Lai
Senior account director: Rachel Chan
Account executive: Rachel Woo
Associate planning director: Anthony Chung
Media agency: ZenithOptimedia
Business director: Helen Cheung
Media team: Yuki Chau, Esther Cheung
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