Generali Launches First Brand Film in Hong Kong

    By Katerin Pantaleon - Sep 18, 2020
    Generali Launches First Brand Film in Hong Kong

    190-year-old Italian insurance brand Generali has launched its first brand film in Hong Kong, curated by Leo Burnett Hong Kong to “see how Generali stands the test of time and delivers on its promises for 190 years while looking forward to the next 190 years to protect and grow the wealth of its customers.”

    The film is supported by a through-the-line campaign which includes visual assets and digital components.


    Client: Generali Life (Hong Kong)
    Chief distribution and marketing officer: Rebecca Tan
    Head of marketing and communications: Sheila Wong
    Campaign management & content lead Catrina Lam
    Advertising agency: Leo Burnett (Hong Kong)
    Group creative director: Christopher Lee
    Creative team: Jackie Wong, Kevin Lai
    Senior account director: Rachel Chan
    Account executive: Rachel Woo
    Associate planning director: Anthony Chung
    Media agency: ZenithOptimedia
    Business director: Helen Cheung
    Media team: Yuki Chau, Esther Cheung

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