GE China – Gorgeous, Traditional Blue Porcelain Campaign

“We teamed up with TBWA/DAN/Shanghai to create the latest campaign for GE China. The ads and digital draw from the iconic visual texture of porcelain and tell the story of how GE technology transforms the lives of Chinese people.”

[Via Behance]
GE China Campaign - Branding in Asia GE China Campaign - Branding in Asia GE China Campaign - Branding in Asia GE China Campaign - Branding in Asia GE China Campaign - Branding in Asia

Campaign Credits
Client: General Electric (GE) China
Agency: TBWA\DAN\Shanghai

Group Creative Director: Dwayne Koh
Creative Director: Jimmy Wang
Associate Creative Director: Sherry Shi
Copywriter: HaiYang Yu
Art Director: QiHan
Managing Director: Douglas Lin
Head of Digital: Scarlett Lok
Account Director: Adrain Loo
Planner: Ben Chen
Executive Producer: Allen Chen
Photographer: Michael Warren


Lead Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Animation Director: Karol Kolodzinski
Production Director: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Piotr Nowacki, Anna Mierzejewska, Daniel Komuda, Piotr Kosinski
3D Animator: Magdalena Stadnicka
Compositing Artist: Karol Kolodzinski
Digital Artist: Karol Klonowski
Concept/Traditional Artists: Krzysztof Roslan, Michal Lisowski, Patryk Habryn
Designers: Peter Jaworowski, Artur Napierajczyk, Pawel Schedler
Flash Developer: Tomasz Wlodarczyk
Music/Sound Design: Jarek Lublin
DOP: Marek Sanak
Film Studio: Graffiti Film


[su_frame align=”center”][mc4wp_form][/su_frame]

APAC Ad Junkie

APAC Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours