Skin healthcare brand Galderma Thailand, has launched a social media campaign in collaboration with McCann Worldgroup Thailand.
Galderma, which provides products for aesthetic treatments, including Botox and Dermal Fillers, wanted to find new ways to communicate during the COVID-19 pandemic, a time when beauty clinics are closed in Thailand.
The result is “Face-xercise” – a game that invites participants to strengthen, stretch, and massage their facial muscles as “a temporary alternative to visiting a beauty clinic,” said the brand.
Hosted on the Galderma Thailand Facebook page and designed to be fun and uplifting, participants can play “Face-xercise”, challenging their friends to compete for the highest scores.
The campaign will run throughout the month of July. At the end of the campaign period, Galderma will award the gamer with the highest number of likes, comments, and shares with aesthetic treatment vouchers, which can be redeemed at participating clinics.
“We recognize that people are often stressed, lonely and bored, whilst staying at home,” said Narudol Karadist, Creative Director, McCann Worldgroup Thailand. “We, therefore, wanted to create a fun experience from Galderma that offers a bit of light relief. Importantly, the campaign is not just about entertainment value, but also reflects the core value of the brand and their products as well.”
The campaign is part of Galderma’s ongoing #ExpressYourConfidence campaign.
“We are excited that this campaign engages with existing and new customers, raising awareness of natural expressions (not the frozen look) and creating a buzz, whilst effectively driving traffic to our website,” added Pirapat Sriwattanawong, Head of Aesthetic & Prescription Unit and Yada Netisophakul, Group Product Manager, Galderma Thailand.