Gabriela Hearst, the luxury ready-to-wear and accessories label, has appointed Gusto Luxe as retained integrated communications partner. Gusto Luxe launched its dedicated solutions for sustainable brands earlier this year in response to consumers’ increasing environmental and consumption consciousness, particularly among the luxury sector. The agency is tasked with mapping out a strategy for the brand’s communications in China including digital, social, marketing, and partnerships.
“Our research shows that sustainability is the new luxury in China, and the Gabriela Hearst label is the perfect example of a brand which has embraced sustainability as part of their company ethos,” said Gusto Luxe Founding Partner, Chloé Reuter. “We are thrilled to have a key role in connecting Gabriela Hearst to consumers and partners in China who value the quality, craftsmanship, and character the brand so elegantly embodies.”
The designer, Gabriela Hearst, is known in the fashion community for her stance on conscious consumerism. Each piece in her collection, the packaging, and even the brand’s brick-and-mortar stores in New York and London have all been created with sustainability in mind.
“In such a competitive and complex market as China, finding a trusted, strategic partner who understands our brand to the core was crucial,” said Gabriela Hearst. “We are delighted to be working with Gusto Luxe, the breadth of their network and expertise in China, particularly within the sustainability space is invaluable to us.”
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