While this is far outside our regional zone of coverage, it’s touted as being well within the erogenous zone and that’s news for us all. Right?
Thus we bring you news of a remarkable destination branding campaign for the Lithuanian capital city of Vilnius, which has declared itself the “G-spot of Europe”, despite opposition from the Catholic church and its own central government.
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Posters advertising Vilinus show a young woman lying on her bed atop sheets printed with the map of Europe while clutching the area where Vilnius is located in apparent ecstasy.
“Nobody knows where it is, but when you find it, it’s amazing. Vilnius, the G-spot of Europe,” says the advertisement aimed at highlighting the Lithuanian city as the European continent’s undiscovered treasure that you should find on your travel itinerary.
The Baltic country of 2.9 million people and its comparison of itself with the elusive erogenous zone has upset its share of people in the devoutly Catholic country with its now viral videos and print campaign work.
The campaign launched as the country prepares for a visit by Pope Francis who will make a tour of the Baltic countries, beginning in Lithuania.
The provocative adwork was created by Jurgis Ramanauskas, 25, and Skaistė Kaurynaitė, 27, during a creative advertising course at The Atomic Garden School in Vilnius.
“It’s a pleasure for us to see our students’ work getting so much attention,” Kęstutis Kuskys, a project manager at the school told Euronews. “Our school doesn’t sell ideas created by students. However, Go Vilnius is planning to use it for Vilnius’ communication abroad, so negotiations are in progress.”
Other posters in the print segment show expressions of ecstasy over tourism attractions such as Three Crosses and Saint Anne’s Church — both religion-themed sites.
While the national government does not approve, the local government of Vilnius apparently does as they’ve posted a series of humorous videos for the campaign on their YouTube channel.