FWD Singapore Names Grey Lead Agency for All Integrated and Creative Campaigns

Grey Group Singapore has been appointed the lead agency for all integrated and creative campaigns for FWD Singapore. The agency will also offer strategic counsel and advice on brand strategy. DDB Asia Pacific previously led the account.

The 12-month deal, with the option to extend for another year, comes after a 4-month process that saw 19 agencies involved in the pitch.

“We are absolutely thrilled and honored to become part of FWD’s next growth phase,” said Konstantin Popovic, CEO, Grey Group Singapore.

“The brand’s pioneering spirit and ongoing commitment to innovation present tremendous creative opportunities. Coinciding with how this category could transform for the better in an ever-changing, fast-paced world, we can’t wait to create famously effective campaigns together.”