Thailand department store, Robinson, has kicked off its annual ‘Robinson Salesation’ sale, allowing customers to put stickers on the items they want to be discounted and get a reduced price.
In support of the promotion, Wolf BKK and Thai directorNawapol Thamrongrattanarit, have collaborated on a fun new spot called “The Air Drummer.” The film’s aim is to inspire consumers to “Discount for what you love most.” In this case, your daughter – and your desire to not see her air drumming career cut short by dangerous dust.
The story follows a girl who practices playing drums every day, even though she doesn’t have an actual drum kit to play.
She follows this routine consistently, and eventually, her mother takes notice. But the dust problem is a growing concern. As a result, mom rushes to Robinson with a 90% discount sticker in her hand. However, things take an unexpected turn when mom’s purchase is not exactly what the daughter hoped it would be.
Credits
Agency: Wolf BKK, Thailand
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Nopharit Dusadeedumkoeng
Creative Group Head: Woottipong Lamangthong
Senior Copywriter: Anin Sriurairatana
Copywriter: Yarinda Ketjumpol
Art Director: Kanyaporn Longprasert, Smita Tronglakkana
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Communications Director: Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Agency’s Producer: Chanapat Srabua
Production Company: Happy Ending Film
Director: Nawapol Thamrongrattanarit
