Funny Campaign from Indeed Looks at Potential Pitfalls When Hiring New Staff

Client

Indeed

creative

DDB Mudra

Global job website ,Indeed, has launched a funny new campaign, ‘Don’t just hire, Hire Better’, which features a series of ad films highlighting the issues that companies face when hiring new staff.

The series consists of three spots showing the goof-ups when hiring through referrals in three different scenarios. The ad campaign, created by DDB Mudra and directed by Vivek Kakkad, rolled out in India across Delhi NCR, Bangalore, Ahmedabad, Indore, Patna, Lucknow, and multiple local languages.

According to the campaign, the concept pulls from the insight that while there’s a shift in online recruitment for SMBs, oftentimes SMBs still rely on their 1st party sources to hire.

 
 

An Indeed survey found that 7 out of 10 SMBs in India prefer hiring employees through personal references. “The videos and print ads show a humorous approach to workplace scenarios gone wrong when hiring outside of Indeed,” the brand said.

 

 
 

“Our campaign is focused on reaching out to SMBs – the high-growth market in India. This campaign will address their concerns regarding hiring employees, through a series of relatable films which resonate with them,” said said Nishita Lalvani, Director, Indeed India and SEA.

“Indeed provides easy hiring solutions for SMBs and aims to constantly innovate to help these companies find the right talent through its platform.”



“Hiring in small and medium businesses in India gets done through word of mouth over legitimate channels. And this may turn out to be a problem since the owners appoint employees with mediocre aptitude, causing potential losses for the businesses. The objective of this campaign was to target SMB owners specifically and encourage them to subscribe to the platform. Thus, changing their typical approach towards hiring and their standard practice of appointing someone they know instead of hiring someone who knows what to do,” said Sooraj R Pillai, Senior Creative Director, DDB Mudra

According to Indeed’s survey data, SMBs are expected to create 2 million jobs in the next 5 years. The Indian hiring ecosystem also is undergoing positive growth with employers increasing hiring by 29% in April to June 2022 in the face of global inflation. The campaign aims to solidify the need for SMBs to hire right to continue the positive growth trajectory.

What happens when you rely on hiring practices that do not evaluate the fitment between the candidate’s skills with the requirements of the job? Watch the film to know more:


Credits

Agency: DDB Mudra
Creative: Sooraj R Pillai, Rahul Mathew, Vishnu Srivatsav, Sudhira Mendon
Business: Nahum Jacob, Shweta Goyal
Production House: Pack Films
Director: Vivek Kakkad

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