Japanese creative firm Latona Marketing has come up with a clever way to package toilet paper. Though not on the market, the conceptual design was picked up by a local TV show and might well make its way to store shelves in the future.
“Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from: Kiwi, Strawberry, Watermelon, and Orange.”
Creative Agency: Latona Marketing Inc.
Designer: Kazuaki Kawahara
Location: Shizuoka / Japan Project Type: Conceptual