Frosted Flakes Updates Classic Tagline in New Campaign – ‘They’re That Grrreat’

The brand is creating a new suite of creative designed to re-engage Frosted Flakes fans and drive relevance across newer and younger audiences.

Image via YouTube

Frosted Flakes and its iconic brand ambassador Tony the Tiger have launched a new campaign with an update on the classic “They’re Grrreat!” to “They’re That Grrreat-!”

The campaign, done with Leo Burnett, seeks to prove that taste is really “great” – one of the most used adjectives in the English language – to a whole new generation in a humorous, entertaining, tongue-in-cheek way, said Leo Burnett

To do this, the campaign sees Tony the Tiger popping up across TV, OLV, and social to help bring a bowl of Frosted Flakes in a variety of familiar scenarios such as unconfusing Confused Math Ladies… relaxing Dogs on Fire, and more.


 

“Frosted Flakes has been a beloved household favorite for generations, standing the test of time and making it a timeless classic in the cereal world,” Leo Burnett said in a statement.

“Now, the brand is creating a new suite of creative designed to re-engage Frosted Flakes fans and drive relevance across newer and younger audiences – giving new meaning to what it means to be great in a modern world.”

Check it out:


 

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