Thailand’s Central Department Store launched a new campaign for their midnight sale which will be held during Black Friday.
The funny spot features two best friends who realize they’re each after the same handbag while on the way to the sale. Needless to say, they don’t make it to the shop together.
“Best friends forever, except on Sale Days,” says the narrator.
The creative agency, Wolf BKK, came up with the campaign, turning the Midnight Sale into something fiercer than usual: “Black Midnight Sale – Shop Unfriend”.
Client: Central Department Store
Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Creative Director: Kanit Mingmuang
Creative Group Head: Pawares Vessukanmanukul
Art Director: Onanong Klaysuban, Chayaporn Wangchana
Copywriter: Chananchida Pattarakiatikun, Phachara Saothayanan
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Account Manager: Thossaporn Kaewnurachadasorn
Account Executive: Suratchana Khumpoka
Agency Producer: Chanapat Srabua
Production Company: FACTORY01
Director: Wuthisak Anarnkaporn
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