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    Friendships are Tested in Central Department Store’s Midnight Sale Campaign

    By Asia Ad Junkie - Nov 23, 2020
    Friendships are Tested in Central Department Store’s Midnight Sale Campaign

    Thailand’s Central Department Store launched a new campaign for their midnight sale which will be held during Black Friday.

    The funny spot features two best friends who realize they’re each after the same handbag while on the way to the sale. Needless to say, they don’t make it to the shop together.

    “Best friends forever, except on Sale Days,” says the narrator.

    The creative agency, Wolf BKK, came up with the campaign, turning the Midnight Sale into something fiercer than usual: “Black Midnight Sale – Shop Unfriend”.

     

    Credits

    Client: Central Department Store
    Agency: Wolf BKK
    Chief Creative Officer: Torsak Chuenprapar
    Creative Director: Kanit Mingmuang
    Creative Group Head: Pawares Vessukanmanukul
    Art Director: Onanong Klaysuban, Chayaporn Wangchana
    Copywriter: Chananchida Pattarakiatikun, Phachara Saothayanan
    Managing Director: Phannika Vongsayan
    Business Director: Chonlatid Saenghiran
    Account Manager: Thossaporn Kaewnurachadasorn
    Account Executive: Suratchana Khumpoka
    Agency Producer: Chanapat Srabua
    Production Company: FACTORY01
    Director: Wuthisak Anarnkaporn

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