Each week, we spotlight five ads that stood out. Some win us over with bold ideas, others with standout craft, powerful messaging, or sheer originality—and a few we just can’t explain. We just like them.
This week’s picks include a remembrance campaign for the hidden victims of drug abuse in Singapore, a powerful public awareness campaign in Aotearoa New Zealand anchored by a record-setting 30-minute Māori voter roll call ad, a creative blood donation drive aimed at Gen Z in Thailand, an audio-driven youth homelessness awareness campaign in Australia, and a cinematic, cowboy-inspired car film that checks every cliché box you can think of.
Annual Remembrance Day Gives Voice to Hidden Victims of Drug Abuse in Singapore
The Central Narcotics Bureau (CNB), in partnership with Edelman Singapore, has launched a campaign marking Drug Victims Remembrance Day to acknowledge the harms caused by drug abuse and remember victims who have been harmed by neglect, abuse, or violence.
Tame Iti Leads The Māori Roll Call for Greater Representation
A new campaign titled The Māori Roll Call features the names of over 500 real voters in what is being called the longest advertisement ever made in Aotearoa New Zealand. Its goal is to encourage enrolment on the Māori electoral roll, highlighting its significance at a pivotal time.
Blood Connect: Inspiring Gen Z to See How Blood Connects Us in Unexpected Ways
The National Blood Centre, Thai Red Cross Society, has launched a new public service campaign in Thailand to encourage blood donation, citing a donation rate of less than 3% of the population, well below levels recommended by the World Health Organization.
Developed in partnership with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing Association of Thailand (MAT), the campaign aims to inspire a new generation of blood donors through creativity and storytelling.
Young and Alone: Campaign Spotlights the Youth Homelessness Crisis in Australia
OTIS has partnered with yFoundations and creative agency Ogilvy/Hogarth on Young and Alone, a national awareness campaign that brings Australia’s youth homelessness crisis into sharp focus through the lens of a faux reality TV show trailer.
A Cowboy and His Car: Motrio Weaves a Classic Tale in Campaign Film via Buzzman
Motrio has launched a new campaign in France, introducing the brand signature “Your car is our drive” with a cinematic film that tells the tale of a cowboy taming a wild horse—except it’s a car. It’s a playful piece of creative work that nicely checks all the cliché boxes.
It’s not from APAC, but we just love some good cheesy stuff.
Seen something clever, quirky, important, or downright brilliant? Let us know.
