Each week, we spotlight five ads that stood out. Some win us over with bold ideas, others with standout craft, clever copywriting, powerful messaging, or sheer originality. And a few we can’t explain. We just like them.
This week’s picks range from the delightfully odd to the deeply purposeful.
Bags of emotion-flavored chips turn feelings into snacks to connect with Gen Z in Thailand, while animated sharks bring needed attention to a critical environmental crisis in the waters of Australia.
There’s a virtual wedding inside a mobile game in India (because planning a wedding in real life isn’t hard enough), a charmingly unlucky lemon mascot in South Korea, and a powerful campaign led by Indigenous voices, using culture and storytelling to advocate for change.
Snack Your Feelings – Tasto x CJ WORX
How about a bag of Your Heart Says ‘Send,’ But Your Fingers Say ‘Delete’ or Broke Before Payday to satisfy your next hunger pangs?
In Thailand, snack brand Tasto and agency CJ WORX take emotional eating literally with a limited-edition run of potato chip flavors inspired by feelings. Think: Getting Played, Love That Stretches Too Long, and Watching a Movie in an Empty, Creepy Theater.
Playful, relatable, very clever, and totally snackable, the campaign turns everyday emotional experiences into oddly specific chip flavors, sparking curiosity and conversation across Thai social media.
Spotlighting the Toll of Long Line Fishing – Greenpeace
Greenpeace Australia partnered with animator Dropbear (aka Jonathan Chong) and Andrea Innocent on a visually striking mixed-media short film exposing the damage caused by industrial long-line fishing. Blue sharks, among the most frequent victims of bycatch, are placed at the center of this sobering narrative.
Through textured animation and a haunting tone, the film brings urgency to a subject often overlooked in marine conservation conversations.
Change the Direction – Westerman Jilya Institute
In a powerful campaign tackling high suicide rates in Aboriginal communities, the Westerman Jilya Institute collaborates with Apparent.
The centerpiece is a short film grounded in cultural strength and community insight that delivers a powerful and important message.
Lemon Man Rises – Cass Lemon Squeeze x Gut Asia
Cass Lemon Squeeze introduces a new brand mascot in South Korea – the delightfully tragicomic Lemon Man.
Created by Gut Asia, the campaign leans into K-drama tropes, with Lemon Man aiming to ‘Squeeze More Joy.’ A clever, hyperlocal reboot of the brand’s image with strong character design and meme-worthy potential.
The Great In-Game Wedding – 22 Feet Tribal WW x DDB Mudra
What happens when you host a full-on traditional Indian wedding inside a game?
You get an immersive campaign like this one from 22 Feet Tribal WW and DDB Mudra. Designed to bridge social divides and invite non-gamers into the world of BGMI, the project transformed a virtual battlefield into a ceremonial venue. A creative blend of culture and code.
Seen something clever, quirky, important, or downright brilliant? Let us know.
