The Friday Ad5 rounds up five pieces of work worth your attention — campaigns that caught the eye, made a point, or were simply something we just really liked. This was a short week, since we had two days off, but we found five worth a second look.
This week moves from double denim and rhinestones to Buddhist monks in running shoes, with Bankwest offering an unusually specific route to a higher savings rate while Puma India explores the connection between movement and meditation.
Tata Trusts looks beyond memory loss in its approach to dementia awareness, Coca-Cola Thailand makes the case for putting work aside at mealtimes, and TNB traces Malaysia’s shared journey through the lens of energy.
Bankwest Rewards Double Denim, Rhinestones, and Argumentative Streaks
Bankwest is offering an 11.50% p.a. promotional savings rate to people who meet a particularly unusual set of criteria: they need to be into double denim, fond of rhinestones, and somewhat argumentative.
Created by Bear Meets Eagle On Fire, ‘Interesting Rates’ is designed to draw attention to Bankwest’s everyday savings rate, with two more rounds of the promotion due in October and November.
Puma India Pairs Buddhist Monks With Running Shoes in ‘Meditation in Motion’
Ahead of the Ladakh Marathon, Puma India photographed 40 Buddhist monks in Leh wearing traditional robes and Puma NITRO Deviate PURE running shoes against the region’s landscape.
Shot entirely in-house at the 15th-century Thiksey Monastery, ‘Meditation in Motion’ draws a connection between running and meditation through focus, presence, and mental resolve. The campaign was developed with the Ladakh Marathon team and Buddhist monks of Leh.
Tata Trusts Looks Beyond Memory Loss in ‘Vajood Rahe Maujood’
Tata Trusts’ ‘Vajood Rahe Maujood’ shifts the conversation around dementia from memory loss to the gradual erosion of identity, drawing on insights from people with early-stage dementia, caregivers, and medical experts.
The film, written and directed by Keigan Pinto, follows a mother showing early signs of dementia and her son, her primary caregiver. Wolfzhowl developed the campaign’s strategic communications, which aim to help families recognize changes sooner and begin difficult conversations.
Coca-Cola Thailand Takes Aim at Workaholism
Coca-Cola Thailand takes aim at workaholism with two new films for ‘The World Will Wait,’ encouraging people to set work aside and return to the table.
Across ‘The Dentist’ and ‘The Cable Guy,’ work follows the protagonists all the way to mealtime, taking familiar occupations to increasingly absurd extremes. Created by Ogilvy Singapore and Ogilvy Thailand, the campaign positions the table as a place to switch off from distractions and reconnect with the people around us.
TNB Looks Back on Malaysia’s Shared Journey Through Energy
Tenaga Nasional Berhad marks Malaysia’s National Day with ‘Aku, TENAGA,’ a film tracing the country’s history through the lens of energy, beginning in 19th-century Malaya and moving through key stages of national transformation.
Created in partnership with Chariot, an affiliate of Naga DDB Sdn. Bhd., and directed by Quek Shio Chuan of Reservoir World, the film presents energy as a constant presence through Malaysia’s milestones and challenges.
Seen something clever, quirky, important, or downright brilliant? Let us know.
