This week, we spotlight five ads that stood out. Some win us over with bold ideas, others with standout craft, powerful messaging, or sheer originality—and a few we just like, even if we can’t explain why.
The lineup includes a DIY AI-powered beer campaign from Singapore, a sunbed and umbrella on the move in Fort Canning Park for METT, and a housing initiative in rural Vietnam to help those in need.
There is also Shania Twain and Tom Cardy singing from the backseat of an Uber, and a miniature world from Telstra highlighting how life is better when working together.
Want to Make Your Own Beer Ads? Give some of Brewlander’s AI Prompts a Try
Singapore-based Independent craft brewer Brewlander, working with BLKJ Havas, has launched a fun new film talking about how their latest campaign replaces traditional video commercials with AI-generated text prompts—underscoring what the brand says is its commitment to investing in the beer, not million-dollar productions.
A Sunbed and a Pool Umbrella Wander Through Canning Park in METT Singapore Campaign
METT Singapore has opened its doors at Fort Canning Park, marking a fresh new chapter for the property. And what better way to do that than with some clever matchmaking of a sunbed and an umbrella?
So goes the playful campaign film from creative agency Forsman & Bodenfors Singapore, featuring an unlikely cast.
The Brick of Will – ACE Campaign Supports Rural Communities in Vietnam
Anh Chi Em, a social enterprise in Vietnam, has launched an initiative called “The Brick of Will,” aimed at raising funds to build 21 permanent homes for families in Quang Ngai province.
The project, done in collaboration with Happiness Saigon, marks the first phase of ACE’s broader mission to construct 1,555 houses for communities in need.
Uber Says “Can’t Do That If You’re Driving” in Campaign with Shania Twain, Tom Cardy
Uber has launched a new campaign platform, “Can’t Do That If You’re Driving,” created in collaboration with Special, spotlighting the unique moments that can only happen in the passenger seat.
The fast and fun hero film stars country-pop icon Shania Twain and Australian comedian-musician Tom Cardy, who perform an original song from the back of an Uber, celebrating all the things you can’t do if you’re driving.
Telstra Launches Stop-Motion Film for ‘Together Builds Better’ Campaign
Telstra has launched the next chapter of its ‘Wherever We Go’ brand platform with a new integrated campaign titled ‘Together Builds Better’. The campaign kicks off a repositioning for Telstra as a leader in connectivity for Australian enterprise and government customers.
Created with double Cannes Grand Prix-winning director Johnny Kelly and Nexus Studios, the launch film is a stop-motion story celebrating the power of collaboration and connectivity, showing many hands working together to build a thriving miniature world.
Seen something clever, quirky, important, or downright brilliant? Let us know.
